Astral Foods launches El Chile Mayor Baja-style Mexican food line...Ole!
Astral Foods' President Steve Cohen announced the launch of El Chile Mayor, a Baja Style Mexican line of gourmet frozen food products. READ >>

Flame-roasted RoastWorks piquillo peppers
Flame-roasted RoastWorks Piquillo Peppers deliver robust flavor and bold color in imaginative applications across the menu. READ>>

Ruiz Foods introduces five El Monterey family meals
Ruiz Foods introduces El Monterey Family Meals – five restaurant-quality Mexican heat-and-serve meals, perfect for both microwave and conventional ovens. Topped with traditional Mexican sauces, each El Monterey Family Meal uses quality meats and cheeses, Mexican spices and freshly baked tortillas. READ >>

How niche products go mainstream Media Post Marketing Daily, 05/08

Mexican Cantina a family affair The Providence Journal, 05/07/08

Moe's Southwest Grill adds southwestern salad to menu PR Newswire, 05/06

Wal-Mart replaces Garland Hypermart with first "Hispanic community" store Dallas Morning News, 05/06

Chipotle Mexican Grill insists on humanely raised meat Newsweek, 05/06

Taco truck battle heats up in Los Angeles NPR (audio), 05/05

New supermarket taps into growing Hispanic population in Colorado Colorado Springs Gazette, 05/05


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Yogurt smoothies are part of healthy choices for Hispanic families
At a recent comedy concert  that I attended, comedian George Lopez  joked that, "every Latino household has a jar of Vicks to rub on all injured areas and they drink honey and lemon to heal all internal ailments." Funny and true to many that have a household which relies on natural remedies.  READ >>

Chef LaLa is a partner with Comida News and the newsletter's accompanying trade show event, Expo Comida Latina. View some of her recent television appearances:
See Chef LaLa on Marth Stewart

See Chef LaLa's Today Show Appearance

Recipes to try:
Lomo saltado from Tu Vida AOL

Sweet raisin tomales from Sun-Maid

Arepas - Hispanic cornmeal cakes from Group Recipes

Mango smoothie from Goya

Mexican Ceviche from Recipe Zaar

Three bean salad from Goya

Chicken flautas from Ole Mexican food

Learn about how to use Hispanic herbs in the kitchen through the California School of traditional Hispanic herbalism